Digging for Words

One writer's quest to bring the past to life through imagination


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The Writers Circle Blog has MOVED!

Celebrate with us!

At long last, all The Writers Circle blog content has moved from judithlindbergh.wordpress.com to writerscircleworkshops.wordpress.com. It’s been a long time coming, since the blog stopped being about me quite a while ago.

I hope you’ll take a moment to officially subscribe. You can “follow us”, subscribe by email or click on the RSS feeds to the right on the new blog sidebar.

My greatest sadness is that I won’t have anyplace to share my occasional attempts a photography. I just might set up a section or another blog for that. (Like I need anything else to distract me from writing?!)

Anyway, subscribe, comment, and even send us a post once in a while. The Writers Circle is a community and we love to highlight our many wise and talented voices.


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I Love Backspace’s STET!

I love Backspace’s STET! And why shouldn’t I? They seem to like me, too.

They shared another of my blog posts on their site, this one from just a couple of weeks ago: The Meandering Plot, or How to Figure Out What’s Next.

Thanks to Amy Sue Nathan, Karen Dionne, and Christopher Graham and everyone at Backspace. I’m honored to be a voice in such a great organization.


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Digital Treasures for Pay or Free

It’s amazing, but also scary, what you can find on the web. With a little skillful searching, you can turn up treasures – whole digital libraries you can read online, video interviews and audio clips of some of the greatest thinkers and writers of our time.

Just this past week, I discovered two fantastic offerings: most of The Best American Essays of 2010, online and for free, and an honest, witty and wise video interview with British writer and actor, Stephen Fry: What I Wish I Had Known When I Was 18. All this, plus the opening of The Paris Review interview archives that I mentioned a while back just scratches the surface. And believe me, I barely have time to review half the cool stuff that comes in through my RSS feeds every day.

One really worth mentioning is Open Culture, a tremendous resource for all things fascinating. In the last couple of weeks, they’ve posted links to iTunes versions of the complete works of William Shakespeare, a Halloween tale by Virginia Woolf, free online courses, a talk by the Dalai Lama and a documentary on fractals narrated by science-fiction icon Arthur C. Clarke. Whether you’re doing research or just plain curious, as most writers are, it’s a treasure trove of inspiration – and distraction.

At the same time, I worry about what I’m seeing. So much of this material is, was or should be protected by copyright. So many of us are posting work for which, once upon a time, we might have been paid. I don’t mind giving away what I put on this blog. I see it as an extension of my teaching. But in the current marketplace, both the number of outlets for a writer’s work and what we are offered for our carpal-tunnel angst are dwindling at an alarming rate.

Meanwhile, I’m seeing interesting movement toward a new pay-model for both digital content and print-on-demand. Michael Hirschhorn summed up the shift in his aptly titled article in The Atlantic, The Closing of the Digital Frontier. Pay walls are going up almost as fast as one did in Berlin back in 1961. And some authors, even on their own, are taking advantage of the new paradigm.

Take science fiction writer Cory Doctorow. His self-publishing platform for a new short story collection, “With A Little Help”, is multi-directional and social network driven. He’s a tech-savvy guy who clearly believes his efforts will pay off. “I’m thinking $70,000 to $80,000 net,” he says in a recent NPR interview. That’s more than most authors ever see even with a contract from a big publishing house. Of course, it doesn’t hurt that Doctorow already has a pretty impressive following.

Meanwhile, author Stephen Elliott has made a fine go at distributing his memoir, The Adderall Diaries, via an iPad/iPhone app. Dennis Johnson of Melville House Publishing, said in a recent New York Times article about Elliott’s technological solution, “If you publish work that is hard to sell in the American market, say literary fiction in translation, this is another format to hardcover, paperback and e-book. A fourth line of revenue.”

As much as the web is amazing and free, it has also gobbled up desperately needed income from many a struggling writer (or musician, or artist, or whatever). Now the digital landscape is offering new income options, if we are wise enough to figure out how to take advantage. Granted, most of us won’t make lots of money this way. But in a media culture that is already so fragmented that it’s nearly impossible to get traction, it’s better to stretch palms and spread fingers as wide as we can so that our works may touch just a few more spirits and minds.


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Another Nice Writers Circle Re-Post on STET!

As they did about a year ago, Backspace‘s blog STET! has graced me by re-posting one of my early summer pieces, We Are What We Read.
Backspace, The Writers Place
Backspace is a great online writers community with plenty of wise advice, both online and to be had at their conferences, often held in New York City.

Thanks, Backspace! I love being a part of what’s going on.


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Social Networking for Authors: Reaching Out and Beyond

In anticipation of Stuart Lutz’s book launch party tomorrow night – a Writers Circle first! – I feel compelled more than ever to emphasize the need for a writers community. This extends beyond our own small but growing circle to embrace family, friends, and hopefully an enlarging group of readers who find our work, like it and share it with others.

Writers have always been notoriously solitary characters. We work in isolation, sometimes with only the company of a cat (like the one peering out from behind my computer screen right now). Our stories and characters speak inside our heads. We carry them around with us, an ongoing but invisible conversation that feeds us but also removes us from the immediacy of human contact. Sometimes the only sounds that reverberate in my office throughout the day are the dull clacks of my overused keyboard.

Rosie
Making direct contact these days is vital, both in the creation of a writer’s work and as the finished product reaches for an audience. I have been privileged to work with published peers and struggling first-time writers alike, delving deeply into the creative process, poking, nudging and plucking to find the best way a novel, memoir or book proposal should be shaped. And I’ve relied on peers and confidantes to do the same for me.

Once a book is ready for market, another kind of community steps in. This blog has already seen the contributions of authors Michelle Cameron and Stuart Lutz. I guarantee you’ll see more in the near future. (One’s already in the wings awaiting the launch of my dear friend Stephanie Cowell‘s latest novel, Claude & Camille.)

These “visits” are all part of “blog tours” – the best and sometimes only way authors have found to harness their own destiny in the supersaturated, dwindling book market. Amidst the bewildering churn of digital media, most authors get little or no publisher support. They either hire a costly publicist with generally mixed results or ambitiously go it on their own.

Back in the good old days (like in 2006 when my novel The Thrall’s Tale first came out), publishers still sent a few select authors on the road for a formal book tour. The intention back then was to meet and greet. Publishers were usually less concerned with gathering a receptive audience anxious to hear the author read aloud than with the brisk glad-handing authors shared with favored booksellers who, charmed by the mere appearance of a living, breathing author in their stores, would feel compelled to hand-sell the debut novel, memoir or self-help book to their customers.

I suppose these meet-and-greets were effective in their day. But my tour experience was one of disappointment descending into depression. Try as these lovely booksellers might to draw a crowd, my events were no match for the Superbowl, no draw against the wiles of a violent Seattle rainstorm. The best attended events I had were in towns where I knew lots of friends. (Thank you, now defunct Coliseum Books and all my former colleagues from HBO right next door!) The final stop, in yet another ubiquitous superstore somewhere in the Midwest, amounted to reading to only two people and signing a stack of hardcovers in a back storeroom.

For this, I assure you, I was entirely grateful. Most authors got far less! What impact all this had on sales is anybody’s guess. But I couldn’t help feeling that the money the publisher spent on my excursion (which took me away from my five- and two-year-old for an unbearable two weeks) would’ve been better spent on a strategically targeted marketing scheme.

The way books are bought, sold and read these days is changing so rapidly that no publisher, publicist or lowly author has any idea how to reach out and grab that virtual outstretched hand. These days, an author tour more likely takes place via Skype, Facebook, Goodreads, Shewrites or on the blogs of other writers and friends. Making direct contact is becoming rare indeed. If these new digital forays are adequate substitutes is hard to tell. And although a web presence is absolutely mandatory, I have yet to hear from anyone whether the ROI of a book trailer (almost always paid for out of an author’s meager advance and conceived, written, and directed by him or her as well) is really worth the trouble or expense.

So with all our websites, Twitter tweets, Facebook posts and blogs, how is an author meant to reach out to real readers? And how do we break the wall of our own self-imposed and circumstance-inflicted isolation?

Some authors are touted for the D.I.Y. Book Tour, another way that we have tried to take our fates in hand. The overall experience seems less about selling books than about meeting people, sleeping on strangers’ couches, and listening to readers who never thought they’d even want to read our books. I’ve had the most glorious times in my hosts’ living rooms, listening and laughing to startled responses to my book as we sip wine and nibble cheese. I’ve spoken at endless gatherings where neighbors and friends who either hated or loved my work debated right in front of me their reasons. And I’ve come full circle, supporting my own friends and passing on the tradition to my children, as I did this past weekend at Marc Aronson’s reading in Maplewood. (Yes, that’s my youngest having his copy of If Stones Could Speak signed by the author!)

Passing it On
I’ve begun to realize that, as much as we all long to see our books at the top of bestsellers’ lists, it is community that counts, if only we can find a way to grow and sustain it.

So I encourage all of you to come out tomorrow night and to go to the next reading of an author you know or don’t. Because in the end, we writers don’t often get to bask in the limelight. The few times we do stand in front of an audience are far more satisfying than a blog tour or a Skype talk because the hand shake, gentle pat on the back, and the applause are real.


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Shouting in a Crowd

Written in support of Stuart Lutz, The Last Leaf: Voices of History’s Last-Known Survivors, Stephanie Cowell, Claude & Camille: A Novel of Monet, and all my other friends who have, will, or long to be published.

What’s it like to be an author today? To be sure, the days of rarified literary isolation are over. Authors in the 21st century are expected to be our own biggest advertisement, shouting loudly and clearly from the highest height at the top of our lungs for attention, recognition and, most of all, sales.

No longer is publicity the realm of a professional publicist. Old school publicity methods, like press releases and pitch letters, are losing steam. Blogger Jonathan Fields lays out the new landscape in a strident but accurate gripe in The Huffington Post about the dismally ineffective methods of one unnamed career publicist whose pitch Fields immediately and repeatedly deleted as spam.

Truth be told – no publicist, for almost no amount of money, can dedicate the time, expertise, creativity, energy and intimate awareness of your work to properly promote the creation of your literary heart and soul. Any publicist assigned by a publisher, however well meaning and enthusiastic, is also working on several other authors’ books that are equally pressing (and hopefully just as worthy).

They will promise to do their best, but they will most likely follow a prescribed formula, reaching out to standard media outlets: newspapers (whose review sections have shrunk or disappeared), magazines (whose pages have literally halved to match their dwindling ad revenues), a short list of radio talk shows (God bless and keep you, NPR!), television morning shows (for that solid gold 60-second pitch), and of course, Oprah (ah, to live the dream!).

But beyond that list (which, by the way, nearly everyone uses), publicists simply don’t have time to handcraft a marketing and publicity scheme. Even if you hire someone, you might get a bit more attention, but the bang for your buck is mostly likely going to have to come from you.

Publishers know this and increasingly rely on it. Authors are expected to be expert entertainers, artful networkers, personable, presentable, articulate and with any luck – yes, it counts – attractive. Maybe even funny (no matter if our work is of a deadly serious nature).

Long before our books are ever in print, we find ourselves swimming in the ill-fitting publicist’s shoes, developing our websites, marketing materials, ads, booking library talks, readings and signings for our own mostly self-financed book tours. [The D.I.Y. Book Tour, NY Times, January 17, 2010] We blog for anyone out there who’ll let us. If given the opportunity, we will happily tap-dance naked in Times Square, if only someone would look our way.

How can it help but feel like we are all shouting into the same abyss – like the Grand Canyon itself lined with authors, actors, artists, musicians, dancers, playwrights, TV producers, video game creators, Ipod App developers (anyone I’ve missed?) begging for someone to notice our creation and make it the next big thing.

The likelihood that we’ll get any notice at all feels (is) pretty small, so when we get a little feedback, it’s as if we’ve won the Pulitzer. Yet our interaction with the public is no longer professional, it’s personal. There’s no packet of letters carefully screened by our editor or agent. Instead our inbox is laced with emails requesting advice, correcting our facts, critiquing our work, and once in a while – yes, bless them – praising our words. [The Perils of ‘Contact Me’, NY Times, January 10, 2010.]

We are expected to find time to tweet, social network and blog. We’re expected to be a part of the conversation. It’s a valid demand in the world where virtual socializing is more prevalent than face-to-face. But all of this takes incredible amounts of time. [Memoirist Vicki Forman on Book Publicity, http://lisaromeo.blogspot.com, January 19, 2010.]

Many writers I know simply give up hope of actually writing when they’re gearing up for the book launch. Beyond the strict reality that there are only 24 hours in the day, the effort to be so completely out-in-the-world contradicts the literary necessity of digging deeply inward. The two are incompatible. Better not to fight the split

Maybe it’s a good thing. Most authors I know bemoan their lonely state. (One reason I originally began teaching was, as many of you know, to be around humans other than my family for longer than the time it takes me to drop off or pick up my kids.)

But must the contrast be so extreme? And how many of us – savvy, articulate and ambitious as we are – are really equipped to take on this incredible burden?

Honestly, I’d love to hand over my publicity to someone else. I’d love to trust that it would take care of itself so I could sink down deep into my office chair and slip utterly into my newest tale.

But for all the work I put into my most recent creation, who better to sing its praises? Who better to honestly enthuse about the topic for which I sweated, cried and bled? Who better to know just where to find people with similar passions?

Writing is our agony and our joy. Sharing even that bit of experience draws us together with anyone else who struggles for rare rewards. Every time I cry into the abyss and hear something back, I know that, this time, it’s not an echo. Someone out there has really read and understood what I meant.

Finally, I know I’ve been heard.